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Red Rice has been grown in South Central Asia for many centuries. The Rice Paddies located in the Foothills of the Himalayan Mountains produce the most aromatic Red Rice. Red Rice is also grown in France. Similar in shape to brown rice but with a deep rosy color, Red Rice contains more of the Natural Bran than does White Rice. For this reason it requires a longer cooking time and has a nuttier more complex flavor than processed White Rices.